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Keep the presentation neutral and consistent. A uniform look across every gift you send reads as deliberate, which matters when clients compare notes or when the same box appears on several desks. Avoid anything that dates quickly or ties you to one season if the gifts will go out over several weeks.

For the mid-range milestones, a tenth or a twentieth, the occasion earns a fuller collection. These are the anniversaries people tend to mark with a dinner or a small gathering, and a larger box suits both the moment and the room. Personalisation with the year or a couple's names lifts it from a nice box to a keepsake of a specific date.

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Personalisation is worth thinking about early. A printed message, a monogram or lilyobriens.co.uk the wedding date turns a nice box into a keepsake. Ask what the personalisation actually involves before you commit, since some options print onto the sleeve and others onto a card insert, and the two photograph very differently across a long table.

Timing is easy compared with weddings or corporate orders, but if you want personalisation, a new address or a short message for instance, allow a few extra days rather than ordering the night before.